Ivy Moran is a Growth Marketing Strategist and Brand Builder at In.terest Marketing.
Café Sevilla restaurants
She owns menu-design creatives, all digital-marketing initiatives, and website maintenance for the Café Sevilla restaurant group: San Diego, Orange County, and Long Beach. Restaurants only.
Full restaurant marketing for the Long Beach location.
Behind the Scenes & Production
Real rooms, real food, real people.
I direct the production side myself: shoot days inside the restaurants, creator visit days, and event coverage like Taste of Gaslamp. Everything guests see online started as something real on the table.
Dining room glowing under the chandelier as tables fill in for the night.
Patio dinner under the Tapas Bar awning after dark.Flamenco guitarist playing tableside at Sevilla, couple dancing between the tables.Crew filming a staff interview on shoot day.
Production crew filming the bartender mid-pour at the wine-barrel bar.Crew reviewing footage on a laptop between takes, string lights overhead.
Double-straining a cocktail into a chilled coupe glass.
Sangria and a spritz, side by side in branded Sevilla glasses.
@caroolzinhacv$99 five-course dinner for two, right outside the Tapas Bar.@diningwithchristineAuthentic Spanish spot and tapas bar, under the glass-bulb chandelier.@foodventurewithhannaHappy Hour tapas by the window, table-side.@marvelousmuncherGoing full pitcher-mode with a round of sangria at the bar.@sandiego_happyhourDaily Happy Hour, 4:30 to 6:30pm, under the string lights.@whatericacraves“Best affordable date night”: seafood paella for two.
Graphic Design
Design that looks like the restaurant.
Not templates: menus, award announcements, print, and campaign creative built around the Spanish identity of the restaurants.
OC Restaurant Week: friends toasting sangria over paella and tapas.
World Paella Day: seafood paella loaded with shrimp and mussels.
Half-price tapas: cured meats and toasted bread.
OC Margarita Crawl: chili-rimmed margaritas, three tequilas at $13.
World Cup 2026 finalists flyer: congratulations, Spain!
Old Fashioned Father's Day: $10 cocktails and half-price paellas.
“A trip to Spain without the airfare” referral promo, Costa Mesa.
D’USSÉ cocktail menu card, paired with a Gambas Royale special.
Social Media
Food-first content, every day.
Organic management across the restaurant accounts: daily dishes, stories, events, and community management built to keep the tables talked about. Engagement is up 56% across the accounts I manage.
Flamenco dancers twirling tableside, one in red, one in floral.Bartender shaking up his favorite drink to make.Father's Day reel: meat skewer and sangria, a gift that beats another polo shirt.Strolling past the red Tapas Bar storefront for a week in Spain.
Paid Traffic
Paid ads that fill tables.
Meta & Google Ads for the restaurants, built around how restaurants actually make money: daypart pushes for slow hours, happy hour and event promos, prospecting to fill the room, and retargeting to win back the almost-guests. Budgets planned and managed across Meta and Google.
Agency-level context: In.terest Marketing has managed $32K+ in monthly Meta and Google Ads spend at peak.
San Diego: 239K views and 3,838 interactions over the last 30 days.Costa Mesa: 237.8K views and net +320 followers over 60 days.
Results Highlights
Turning Attention Into Action
Managed audience across the restaurant accounts
A single operator across the whole group: one content engine, one reservation-driven creative system, and 47K+ Instagram followers across the restaurant accounts in San Diego, Orange County, and Long Beach.
47K+combined restaurant audience
20KSan Diego followers
15KOrange County followers
12KLong Beach followers
Ivy Moran is a Growth Marketing Strategist and Brand Builder at In.terest Marketing.
Café Sevilla nightclubs
She owns nightlife event marketing, promoter and DJ relationships, and social content for the Café Sevilla nightclub venues: San Diego, Orange County, and Long Beach. Nightclubs only.
Organic management across the venue accounts: event promotion, stories, DJ announcements, and community management built to keep the floor packed. Engagement is up 56% across the accounts I manage.
Aerial reel hyping a Tuesday watch party at Costa Mesa.Bottle girl dancing in front of the glowing sign.Guests mingling at the OC entrance for 4th of July.DJ at the booth, teasing who's out this Thursday.
Paid Traffic
Paid ads that pack the room.
Meta & Google Ads for the venues, built around how nightclubs actually make money: event-week pushes, guest-list and table promos, prospecting to fill the room, and retargeting to win back the almost-guests. Budgets planned and managed across Meta and Google.
Agency-level context: In.terest Marketing has managed $32K+ in monthly Meta and Google Ads spend at peak.
San Diego: 855K views and 24.3K interactions over 60 days.Orange County: 540.7K views and 9,418 interactions over 60 days.
Results Highlights
Turning Attention Into Action
Managed audience across the venue accounts
One team, one system: one content engine, one guest-list-driven creative system, and 83K Instagram followers across the venue accounts in San Diego, Orange County, and Long Beach.
83Kcombined venue audience
30KSan Diego followers
29KOrange County followers
24KLong Beach followers
Ivy Moran is a Growth Marketing Strategist and Brand Builder at In.terest Marketing.
eXp Realty Luxury
She leads listing marketing, agent branding, and digital campaigns for eXp Realty agent Carlos Gutiérrez, covering luxury real estate in Pacific Beach and Mission Beach.
Shoot days on active listings, agent branding sessions, and open-house coverage. Everything buyers see online started as a real walkthrough.
Carlos, on camera, interviewed from a golf cart.Crew filming Carlos on the Mission Beach boardwalk.Reviewing the shot list before filming starts.Staging a listing's interior, sliding door open to the patio.
Social Media
Listing-first content, every week.
Organic management for the agent account: market explainers, neighborhood tours, and hook-driven reels that make the first impression before the first call.
Cost-segregation explainer: the depreciation that offsets a tax bill.“Hey Siri, find the best home” hook reel, walking Mission Bay.Mission Beach from the air, then a bike ride down the boardwalk.Two-agent reel on the brokerage’s reach: 28 countries, Dupont Registry buyers.
Email & SMS
Email and SMS ⭐️ Marketing
Success cases and client wins from the campaigns running behind the listings.
Email
The 10 Year Hand Raiser
She had known the agent for over 10 years and kept seeing him on social media
We emailed her a home evaluation, and she completed it
We flagged her as a hot hand raiser and told the agent to call her immediately
Two months later, she sold her Mission Beach duplex for over $2 million
Email
The Power of Google Reviews
A personalized email went to 100 people in the agent’s VIP database, closing with an ask for a Google review
25 new five star Google reviews landed in just a few weeks
The profile passed 100 total reviews at a 4.5 star rating
The campaign also gave the agent a natural reason to call each of those 100 people and start a real conversation
Email + SMS
Coming Soon Campaigns
Before a property hits the market, we send a coming soon campaign to 300 agents plus 200 contacts in the area around the listing
Each campaign averages 37 replies from agents who want the property link the moment it goes live
The result is a packed first weekend open house and a much faster path to finding buyers
Email
The Booking Link
We created a booking link for the agent and featured it in an email campaign
The campaign produced 3 booked calls
One caller wanted to buy a home in San Diego, and four months later the agent found him his home
Email
The $3.8 Million Seller
Our emails to homeowners in coastal cities produced a booked call with a seller whose home is valued at $3.8 million
The home was mid renovation, with a plan to sell about three months later, once the work was done
From that one email, the agent met him in person for a listing presentation, walking through his qualifications and the property comps
Email activity inside Lofty, the CRM platform behind every campaign in this sectionText campaigns inside Lofty, with delivery rates as high as 97 percent and recipient details blurred for privacyThe replies coming back in, with 99 plus unread messages waiting in the Lofty inbox and sender details blurred for privacy
Graphic Design
Design that sells the listing.
Not templates: listing carousels, just-sold recaps, and lead-gen flyers built around the property and the price.
Carousel opener for a three-escrows-in-one-week run, set over Mission Bay.
1225 Pacific Beach Dr at $1,049,000, into escrow after a strategic price adjustment.
6214 Lake Lucerne at $1,300,000, won out of a multiple-offer situation.
Home-value flyer, QR code straight through to a free valuation dashboard.
Paid Traffic
Paid ads that generate leads.
Meta & Google Ads for agents and teams, built around how real estate actually converts: prospecting for buyers and sellers, open-house promos, retargeting to win back warm leads. Budgets planned and managed across Meta and Google.
Agency-level context: In.terest Marketing has managed $32K+ in monthly Meta and Google Ads spend at peak.
Instagram dashboard: 44.8K views, 84 new followers, 114 pieces of content shared.Insights overview: 44.8K views and 1.5K interactions, mostly from Reels.@carlosnonstop's profile: 10.7K followers and $530M in career sales.
Campaign performance, straight from the ad account
July 2026 Buyer campaign, one San Diego agent
101leads
$5.28per lead
$532.79spent
$6.00daily budget
14,642 reach at 1.90 frequency
August 2026 Seller campaign, same agent
8leads
$26.22per lead
$209.75spent
$12.00daily budget
1,670 reach at 1.69 frequency
Ivy Moran is a Growth Marketing Strategist and Brand Builder at In.terest Marketing.
Compass
She leads listing marketing, agent branding, and digital campaigns for Compass agent Jon Shea, covering luxury real estate in Rancho Bernardo.
Shoot days on active listings, agent branding sessions, and open-house coverage. Everything buyers see online started as a real walkthrough.
On-camera setup at the office reception desk, filmed with a gimbal rig.Team presentation to a small seated office audience.Testimonial interview between Jon and a colleague, talking referrals.
Social Media
Listing-first content, every week.
Organic management for the agent account: listing walkthroughs, seller-strategy breakdowns, and reels that let personality do the selling.
Home-value tool walkthrough: a free personalized report in three steps.Listing walkthrough that leads with the expansive hillside views.Seller strategy: $40,000 into a pre-list refresh, $150,000 back at the sale.When the client wants preview photos before arriving: shower, dryer and all.
Email & SMS
Email and SMS ⭐️ Marketing
Success cases and client wins from the campaigns running behind the listings.
Email
The 10 Year Hand Raiser
She had known the agent for over 10 years and kept seeing him on social media
We emailed her a home evaluation, and she completed it
We flagged her as a hot hand raiser and told the agent to call her immediately
Two months later, she sold her Mission Beach duplex for over $2 million
Email
The Power of Google Reviews
A personalized email went to 100 people in the agent’s VIP database, closing with an ask for a Google review
25 new five star Google reviews landed in just a few weeks
The profile passed 100 total reviews at a 4.5 star rating
The campaign also gave the agent a natural reason to call each of those 100 people and start a real conversation
Email + SMS
Coming Soon Campaigns
Before a property hits the market, we send a coming soon campaign to 300 agents plus 200 contacts in the area around the listing
Each campaign averages 37 replies from agents who want the property link the moment it goes live
The result is a packed first weekend open house and a much faster path to finding buyers
Email
The Booking Link
We created a booking link for the agent and featured it in an email campaign
The campaign produced 3 booked calls
One caller wanted to buy a home in San Diego, and four months later the agent found him his home
Email
The $3.8 Million Seller
Our emails to homeowners in coastal cities produced a booked call with a seller whose home is valued at $3.8 million
The home was mid renovation, with a plan to sell about three months later, once the work was done
From that one email, the agent met him in person for a listing presentation, walking through his qualifications and the property comps
Email activity inside Lofty, the CRM platform behind every campaign in this sectionText campaigns inside Lofty, with delivery rates as high as 97 percent and recipient details blurred for privacyThe replies coming back in, with 99 plus unread messages waiting in the Lofty inbox and sender details blurred for privacy
Graphic Design
Design that sells the listing.
Not templates: listing carousels, just-sold recaps, and lead-gen flyers built around the property and the price.
For-sale cover for 17287 Campillo Dr: 3 beds, 3 baths, 2,074 sq ft.
Feature slide on the custom cabinetry under a wood-lined kitchen ceiling.
Golf course and panoramic views straight off the back patio.
Dedicated golf cart garage, one of the listing’s standout features.
Paid Traffic
Paid ads that generate leads.
Meta & Google Ads for agents and teams, built around how real estate actually converts: prospecting for buyers and sellers, open-house promos, retargeting to win back warm leads. Budgets planned and managed across Meta and Google.
Agency-level context: In.terest Marketing has managed $32K+ in monthly Meta and Google Ads spend at peak.
Instagram Insights: 20.7K views over 30 days, by followers vs. non-followers.Instagram dashboard: 20.7K views, 814 interactions, 25 new followers.@sheawhen's profile: 1.2K followers, grid of For Sale and Sold listings.
Campaign performance, straight from the ad account
July 2026 Buyer and seller campaigns running on the same daily budget
27buyer leads at $4.67 each
6seller leads at $25.54 each
$279.24spent across both
$10.00daily budget each
Buyer 2,110 reach at 2.13 frequency · seller 1,514 reach at 1.65 frequency
Ivy Moran is a Growth Marketing Strategist and Brand Builder at In.terest Marketing.
Ascot Shop
She owns product-launch creative, all digital-marketing initiatives, and social content for Ascot Shop, a La Jolla menswear retailer carrying wrinkle-free shirts, custom suiting, and designer denim.
Shoot days for new drops, styling sessions, and creator unboxings. Everything shoppers see online started as something real on the table.
Full crew setup: camera, softbox light, and an on-camera interview under the Ascot Shop sign.Crew photographing product under a softbox, ties and cufflinks laid out.Salesman helping a customer at checkout.Coordinator reviewing the shoot's shot list in the stockroom.
Graphic Design
Design that looks like the brand.
Tailor pinning trouser hems for a suit fitting.
Close-up of a tailor pinning a jacket shoulder for a custom fitting.
Sorting through paisley and floral fabric swatches for a custom shirt.
Social Media
Product-first content, every day.
Organic management for the shop account: new-arrival teasers, drone spots for brand launches, and staff-led reels that make the floor feel worth a visit.
Staff clowning around on camera for a lighthearted reel.Drone shot over La Jolla: Scabal is coming to Ascot Shop.Drone footage over La Jolla for a half-price shirt sale.Model showcasing Scabal's “The Kenton Jacket” in navy.
Organic Traffic
Reach earned, not bought.
No ad budget on this account: every view is organic. Scripts, shoots, filming, and editing on the floor of the La Jolla store, then Reels, posts, and Stories built around new arrivals, fittings, and the brands Ascot carries.
Instagram flagged the most recent reel as outperforming the previous five by 10%.
Sixty-day Insights: 5.6K views on posts, 5.4K on Reels, 2.6K on Stories.Monthly dashboard: 7K views, 11 new followers, 36 pieces of content shared.
Results Highlights
Turning Attention Into Action
Managed audience on the Ascot Shop account
One shop, one account: one content engine, one checkout-driven creative system, and 2.1K followers on the account I manage. The last 60 days brought 13.6K views, 64.3% of them from people already following.
13.6Kviews, last 60 days
1,924unique viewers
499interactions
2.1Kaccount followers
in.terest marketing
Let’s build what moves
Strategy with sleeves rolled up.
Available for growth marketing, hospitality, and brand-building opportunities. Ivy Moran, Growth Marketing Strategist & Brand Builder, In.terest Marketing.
Social Media
Food-first content, every day.
Organic management across the restaurant accounts: daily dishes, stories, events, and community management built to keep the tables talked about. Engagement is up 56% across the accounts I manage.