Free AI visibility check
Are you showing up
in AI searches?
When buyers and sellers ask ChatGPT or Google AI for the best agent near them, the AI names a few agents. If you are not one of them, those clients go to someone else. This free check asks those questions for your city and scores how visible you are.
AI answers change day to day, so treat your score as a snapshot, the same one your next client is seeing right now.
What AI visibility is, in plain English
For twenty years, getting found online meant ranking on Google: a list of links a person clicks through. That is changing fast. A growing share of buyers and sellers now start with an AI tool instead. They type or say a question like “Who is the best real estate agent in San Diego?” and the AI answers in one paragraph, naming two or three agents it trusts. There is no list of ten blue links to scroll. You are either in the answer or you do not exist for that client.
This shift has a name: GEO, short for generative engine optimization. It is the work of making sure AI engines understand who you are, what you do and where you work, and trust you enough to recommend you. It builds on the same foundation as good SEO (a clear website, honest content, real reviews) but the goal is different: not a ranking position, but a place inside the answer itself.
How this check works
The check asks ChatGPT, Perplexity, Gemini and Grok six questions, the same wording buyers and sellers use: who is the best agent in your city, who should I hire to sell my home, who are the top-rated agents near me, and similar. That is 24 AI answers. For each answer we record three things: whether your name appears at all, how close to the top of the answer you appear, and whether the engine cites a source that mentions you. A mention of your brokerage alone does not count; the AI has to name you.
Your score, from 0 to 100, blends those three signals: 60 percent is how often you are mentioned, 25 percent is how prominently, and 15 percent is citations. Under the score you will see the engines that named you, the agents AI recommends instead, and a question-by-question breakdown, so you can see exactly which conversations you are missing.
What a sample result looks like
A typical first result for an established agent looks like this: a score in the single digits or teens, mentions in a small fraction of the 24 answers, and a competitor list naming two or three agents and big national brands the engines reach for instead. That is not a verdict on your sales record. The engines do not know your sales record. They know what the web says about you, and for most agents the web says very little that an AI can quote: a brokerage page, a Zillow profile and a thin website with no direct answers.
The good news is that this is fixable, and it is fixable faster than traditional SEO. AI engines re-read the web constantly, so when your pages start answering buyer questions directly, your reviews grow on trusted sites, and your facts line up everywhere, mentions can start moving within weeks. We measure our own agency on the same system every week: a fixed set of questions, the same four engines, scores tracked over time. If you want the same done for your business, start with our GEO and AI search services or read how we approach marketing for real estate agents.
Frequently Asked Questions
What is AI visibility for a real estate agent?
It is whether AI tools name you when buyers and sellers ask for agent recommendations. When someone asks ChatGPT for the best real estate agent in San Diego, the answer names a handful of agents. If you are named, you are in the conversation before any website is clicked. If you are not, a competitor gets that client.
How does this check work?
We ask four AI engines (ChatGPT, Perplexity, Gemini and Grok) the six questions buyers and sellers actually ask in your city, then check whether your full name appears, where you rank in the answer, and whether the engines cite sources that mention you. Your score combines how often you are mentioned, how high you appear, and how often you are cited.
What does my score mean?
The score runs from 0 to 100. A score near 0 means the AI engines do not know you yet: they recommend other agents in your city. Scores in the middle mean you appear sometimes but not consistently. High scores mean you are one of the names AI reaches for first. Most agents who run the check score low, because almost nobody has done the work AI visibility requires.
Why does AI recommend other agents instead of me?
AI engines recommend agents they can describe with confidence: a clear website that says who you serve and where, consistent facts across your profiles, real reviews on trusted sites like Google and Zillow, and content that answers buyer and seller questions directly. Agents with thin websites and scattered profiles get skipped, even if they sell more homes.
How can I improve my AI visibility?
The work is called GEO, generative engine optimization. It means making your website state your services and areas plainly, answering the questions buyers ask on your own pages, keeping your name, phone and brokerage identical everywhere, and growing real reviews. We do this for agents as part of our monthly plan, and we re-measure on a fixed set of questions every week.
Is the check really free?
Yes. Run it as often as you like. If you want help fixing what it finds, book a free call and we will walk through your results and the fastest fixes first.